Your e-commerce business may be experiencing the same conversion rates as the average e-commerce business, around 2.68%, and you might not be too thrilled about it. It can be difficult to rationalize spending so much on ads if many of your customers of leave without making a purchase. Maybe you feel like you’ve tried everything and remain unmotivated to spend more money. In this blog post, you’ll learn some out-of-the-box ways to keep your customers’ attentions, limit cart abandonment rates, and manage the leaks in your purchase funnel.
Prominently Promote Promotions
Try and write copy that effectively conveys that your stores sales promotions and price discounts are there for limited times or until the rest of your limited supply is sold. If your customers feel that there is a scarcity of products or a time limit on cost saving opportunities, they will be more inclined to make a purchase.
Pop ups can be a great way for you to gauge your customers’ interest in your business. Pop-ups can take many forms including brief surveys, email or SMS opt-in requests. If you’ve browsed the web, you know that pop-ups can also be incredibly annoying, but yours don’t have to be. By keeping your pop-ups brief, simplistic and visually appealing, you can increase their success. Be sure to set your pop-up triggers when a user intends to leave your page without buying the items in their cart or when their mouse hovers over any action that would close the page. Make those exit pop-ups feature promotions and offers that are just too good for users to click away from.
You See UGC
People who shop online regularly may have reservations towards businesses that digitally advertise to them. These users will find user-generated-content (UGC) more trustworthy and therefore, begin to perceive your business as more likeable. Including customer feedback such as positive reviews and testimonials can do wonders for your digital conversion rate.
Start thinking about branding yourself, your products or your services as ‘innovative.’ Customers enjoy shopping experiences from industry leaders and first movers. You don’t need to be far ahead of the competition, but your digital user experience needs to appear as such. Some ways that you can convey that your brand is innovative and tech-forward is by displaying your products online with images you have taken yourself, not just stock photos.
Customers also appreciate seeing colour and size variability with relevant images, scrollable and categorized product displays and a handful of important information about each product. Use this as an opportunity to conduct user testing by showing different types of ways to display your products to model users and request feedback until you have found the ideal way to show off your selection.
If you can keep your customers’ eyes on your products and maintain an easy and positive user experience throughout your digital purchase funnel, your conversion rates will improve and you may be able to save more on your digital advertising spend.