Finding Diamonds in The Rough - Facebook Lookalike Audiences

Facebook Lookalike Audiences are one of the most powerfultools in Facebook advertising. They allow you to find new customers that aresimilar to your current customer base, which can help boost your sales, reduceyour CAC and grow your business. In this article, we will discuss whatLookalike Audiences are, how they work, and why they are so important forecommerce businesses. We will also provide a few tips on how to createsuccessful Lookalike Auctions.


What are Facebook Lookalike Audiences?


Lookalike Audiences are a type of audience that you cancreate on Facebook when setting up your campaigns. By uploading a list of yourcustomers, the custom audiences feature allows you to target new people who aresimilar to your existing customers. This is done by finding commoncharacteristics between your current customers and the new people you want totarget on Facebook or Instagram. Instead of serving ads to anyone within aspecific geography or interest group, the lookalike audience allows you tofurther segment and hone in on your target customers.


Lookalike Audiences are ultimately a great way and powerfultool for reaching new customers who are likely to be interested in your productor service.


Lookalike Audiences in Practice


Lookalike Audiences can help you to target specificdemographics, interests, or behaviors that you want to focus on. For example,if you want to reach new mothers who are interested in health and fitness, youcould create a Lookalike Audience of current customers who fit thatdescription. Simply upload the list, ad copy and graphic and you're off to theraces.


How to Best Implement Lookalike Audiences

Use BirdsAI Makreting to create a customer segment that youwant to continue advertising to. Perhaps they are customers in Florida thathave historically shopped 3x/year and purchased big-ticket items. BirdsAIMarketing will provide you with everything you need to know about thesecustomers. When they are likely to shop, what they purchase, what to upsell orcross-sell them on or their gender. This information will help you craftwinning copy and graphics that are tailored to this segment.


You can export this segment of customers directly fromBirdsAI Marketing as a CSV and upload it in Facebook Ads Manager.


Once uploaded as a custom audience, Facebook will startmarketing your campaign to both your existing customer base as well as potentialnew customers that look alike or are similar to your customers.


Parting Thoughts

Creating lookalike audiences is a tried and true method fornew customer acquisition. It enables you to target customers strategically andimprove your advertising results by ensuring campaigns are being seen by thecustomers you're looking for.


Digital advertising is competitive - are you giving your brand the edge?