How HB Face is Scaling Up Their Ecommerce Brand with BirdsAI Marketing

Ecommerce Platform
Beauty & Cosmetics
Use Case
Growth & Scale
Additional Integrations
Google Analytics, Facebook/Instagram Ads, Google Ads, Klaviyo

Haley Bogaert knows Beauty & Cosmetics

As one of Toronto’s most sought-after brow & Cosmetic experts, Haley Bogaert knows Her Stuff. Specializing in threading and top-quality cosmetics, the founder and CEO of HBFace cut her teeth at some of the city’s top makeup studios. Now, she’s well on her way to building a global beauty empire, with plans to open five locations in North America.

Her beauty empire is truly global. In addition to her brick and mortar locations, HBFace has expanded their presence online and sells their brilliant array of beauty products to customers across every continent.


With BirdsAI Marketing, HBFace has enjoyed:

Understood how each digital advertising channel works with different segments of customers or products

Developed winning advertising
and email marketing strategies

Saved time, greater efficiency and more accuracy in ecommerce reporting

Data from across sales and marketing channels in one place, with an intuitive user experience that benefits the whole team

Instant access to critical KPIs across customers, products, channels and subscriptions

Reporting insights that are helping to lay the groundwork for future ecommerce and subscription expansion in other markets

Learn How BirdsAI Can help you


The team was relying on spreadsheets and manual calculations for reporting and found it difficult to access critical KPI’s like customer lifetime value for the business as a whole, but most importantly, for segments of customers or products.

HBFace was growing, and growing fast. HBFace was quickly selling out of its products across locations and knew that an ecommerce platform was the answer. After setting up their Shopify site, the team at HBFace needed to hone in on which products to cross-sell, determine the best converting email flows and segment their customers.

Get started with Birdseye