Used Birdseye to understand the ideal customer
profile

Identified who the most profitable customers to advertise to and reengage

Identified which product categories or specific SKUs to focus on for

Developed high converting and cost efficient audiences on digital channels

Uses Birdseye's recommendation software to plan weekly content for emails, digital ads and organic social media content.

Saved 10+ hours/week deciding on which products to focus on and Coco Market received exact audience data to develop their content for

Utilized the marketing KPI's Birdseye reports on to implement optimized flows based on repurchase rates, customer lifetime value, purchasing journey and more. Flow revenue increased 24% after Birdseye.

Reduced the reliance on discounting by using Birdseye to identify which existing customers should receive discounts vs. those who should not